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Getting
Your News in the News
Some
tips for nonprofits looking to get more exposure among journalists
As you know, public relations is not a focus are for SAJA. But
we do take an interest in improving communications between community
organizations and the media. The following tips are presented to
help that effort.
Send your tips & feedback to saja@columbia.edu
updated: Aug. 13, 2003
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SAJA's
Top DONT'S for PR People
- Never
send press releases as attachments (you might send a virus).
Many journalists automatically delete them. Make 'em plain-text
e-mail messages.
- Don't
pitch topics that a particular journalist does not cover.
- Don't
always cold-call journalists, try e-mailing them first.
- Make
your subject lines very informational.
- Don't
send gifts.
- Don't
expect your stories to be automatically covered.
Attend
the SAJA Convention
each June in NYC - which attracts 700 journalists and
non-journalists, with plenty of networking opportunities.
Selected nonprofits also can display their material, provide
speakers for panels, etc.
See details.
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Dealing
with the Press