Labor Communicator

  • Friday, August 25, 2017 12:53 PM
    Message # 5047928

    Interested in using your skills to build power for workers? The Labor Education Service at the University of Minnesota is seeking a full-time staff member to lead our Workday Minnesota labor news website and social media project. This is an exciting opportunity for a skilled and creative communicator with a commitment to economic and social justice. Women and people of color are strongly encouraged to apply.

    LES is a program of the University of Minnesota, located in the Twin Cities of Minneapolis and St. Paul, communities known for their affordable cost of living, high quality of life, diverse neighborhoods and cultural opportunities. LES is the only educational program in the state specifically focused on the needs of Minnesota workers and their organizations. Our mission is to equip workers with the knowledge-based tools to protect and advance their rights and responsibilities in a changing global socio-economic environment. An integral component of this mission is the use of media such as video and web initiatives like Through these efforts, we foster economic vitality, ethical relations and social justice in the workplace, at home and in the community.

    Workday Minnesota is a project produced by LES in cooperation with labor and community organizations. It consists of a website and social media that provide news and resources on activities and issues important to working people. While the editor is based in the Twin Cities, Workday serves the entire state. The editor has primary responsibility for this project and collaborates with other members of the LES media team.

    Launched in 2000, the Workday website has become a trusted source of information and has won numerous awards for its content and design. The new editor will build on this foundation and bring a fresh perspective to coverage and the use of social media.


    Produce Workday Minnesota 80%
    ●    Provide education important to working people
    ●    Stay abreast of issues, activities and developments that may warrant coverage on Workday Minnesota
    ●    Foster and maintain relationships with other labor communicators; union officials; worker, community and justice activists, etc.
    ●    Publish articles, photos and video clips on the Drupal site
    ●    Cover events and issues as needed; conduct interviews; gather information
    ●    Keep organized and up-to-date
    ●    Post Workday material on Facebook and Twitter
    ●    Coordinate coverage with other LES media staff and external labor communicators
    ●    Write original articles
    ●    Edit material from other sources into articles for Workday
    ●    Take photos, create images and find photos and images from other sources, edit as needed in imaging software
    ●    Shoot and edit short video clips for Workday and social media
    ●    Write headlines and photo cutlines
    ●    Give priority to producing and posting articles as soon after an event as possible, usually the same day
    ●    Create special collections in Drupal and assemble material into these collections
    ●    Post to social media from events
    ●    Share content from other sources on Facebook and Twitter
    ●    Contact union officials, activists and others to notify them of articles posted to Workday
    ●    Monitor Workday functionality and work with programmers to get problems resolved
    ●    Travel outside the Twin Cities metro to do Workday coverage as necessary
    ●    Conduct an annual Workday sponsor drive
    ●    Track, review and promote Workday readership

    Collaborate with LES colleagues 10%
    ●    Participate in weekly meeting of LES media staff to plan coverage, coordinate video and share information
    ●    Participate in regular meetings of the entire LES staff
    ●    Participate in Minnesota Labor Communicators Group convened by LES
    ●    Contribute information on Workday content and programming to the LES work plan
    ●    Assist in publicizing LES programs
    ●    Coordinate Workday efforts to fit within the overall educational mission of LES

    Other duties as assigned 10%
    ●    On occasion, the Workday editor may be called upon to teach or assist with conferences or other LES projects

    ** The employer reserves the right to change or assign other duties to this position **

    ●    Women and people of color are strongly encouraged to apply.
    ●    Bachelor’s degree in any field
    ●    Strong oral, written and interpersonal communications skills
    ●    Two or more years of experience in reporting, writing and editing
    ●    Knowledge of website software
    ●    Skilled in creating content for social media
    ●    Experience in working with diverse communities
    ●    Self-starter; capable of planning and executing work independently
    ●    Commitment to promoting economic and social justice and worker rights
    ●    Familiarity with current issues and debates shaping the labor movement
    ●    Ability to travel and regularly work evenings and weekends
    ●    Ability to work cooperatively with others

    ●    Master’s degree in any field
    ●    Experience doing communications for a labor union or progressive organization
    ●    Skilled in using Drupal content management software
    ●    Ability and experience in shooting and editing video
    ●    Ability to speak another language besides English

    Women and people of color are strongly encouraged to apply.

    This is a non-tenured, academic professional staff position. Salary range starting at $65,000. Benefits include participation in the University of Minnesota Faculty Retirement Plan with an employer match of 10 percent, choice of medical plans and four weeks of vacation.

    Application Deadline
    September 29, 2017

    How to apply
    All applicants must apply online through the University of Minnesota employment page at: Do a search for Education Program Specialist 2, Labor Education Service or type in the Job Posting Number: 319528. We request that you upload a resume, cover letter and three work samples.

    Questions? Email or phone the LES office, 612-624-5020.

    The University of Minnesota is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation.

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