| SRIKUMAR S. RAO received his Ph.D. in Marketing from the Graduate School of Business, Columbia University. He has an M. Phil. in Marketing from the same school in addition to an M.B.A. from the Indian Institute of Management, Ahmedabad. His undergraduate training was in Physics at St. Stephen’s College, Delhi University.
He conceived the pioneering course Creativity and Personal Mastery. This is the only business school course that has its own alumni association and it has been extensively covered in the media including the New York Times, the Wall Street Journal, the London Times, the Independent, Time, the Financial Times, Fortune, Business Week and dozens of other publications. These articles, interviews and other details about his work are at www.areyoureadytosucceed.com Creativity and Personal Mastery is one of the most popular and highest rated courses at London Business School and Columbia Business School.
Dr. Rao is the author of “Are You Ready to Succeed: Unconventional Strategies for Achieving Personal Mastery in Business and Life”, Hyperion, 2006. The book is an international best-seller and has been translated into many languages and distributed in all continents. He has conducted workshops for and spoken before executives of Microsoft, Google, Lehman Brothers, McDonald’s, Chubb, IBM, United Airlines, Allstate and dozens of others.
He has been a contributing editor for Forbes and writes regularly on management practices, leadership and about the impact of technology on business processes. He also writes for other national magazines such as Inc., Business 2.0, Hemispheres, Beyond Computing and Training and was a contributing editor for both Financial World and Success. He is a member of the American Society of Journalists and Authors.
Dr. Rao has extensive experience with blue chip corporations. He was a special assistant to the President of Warner Communications, a senior consultant in mergers and acquisitions for the Continental Group and was Associate Director of Marketing Research Services for Data Resources and for McGraw-Hill.
Dr. Rao has consulted with such companies as RCA, Reuters, Citicorp, GTE, Pan Am and Diner’s Club. He has been a seminar leader with the Institute for Management Studies and the American Management Association. He is an expert on marketing strategy and has taught in the corporate programs of companies such as Verizon, Northrop-Grumman, Symbol Technologies and General Instruments as well as in the executive programs of London Business School and Columbia Business School.
Dr. Rao is the Louis and Johanna Vorzimer Professor of Marketing at the C. W. Post campus of Long Island University and an adjunct professor at London Business School. He has served as a marketing advisor to the national board of MENSA. His other interests include tennis, squash, karate, table tennis and chess; Eastern philosophy and meditation; and Wodehouse, science fiction and creative writing.
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